Commercial promotions come in all shapes and sizes. So it's great to visit Atelier 1, a subterranean Kyiv fashion bunker which I am assured has been rated as one of the world's top 10 coolest shops, to help launch a new collection of Beatles-themed fashion. To mark the event, the series of underground spaces has itself been Beatles-themed, with music, wall-size photos (including one featuring Pete Best) and a collection of original Beatles memorabilia lent by two British designers who are supporting the project. An impressive cast of Kyiv fashionable types assembles to enjoy the ambience; and the buying begins. Some photos are below.
You can visit the themed shop until 25 October and enjoy tea and apple pie on Wednesday evenings and all day at weekends. Definitely something unique and different in Kyiv.
Leigh Turner
British Ambassador to Ukraine
NOTE: You can read all of Ambassador Turner's blogs by visiting: http://blogs.fco.gov/roller/turner
