The first ever issue of Vogue Ukraine went on sale last week. The publication has been well over a year in the planning and its launch shows how far Ukraine has come, not just in terms of its place in the fashion world, but also in terms of a rising aspiration.

In an interview, Vogue Ukraine's first Editor in Chief, Masha Tsukanova, talked about Ukraine's unique style, its talented designers and her determination to showcase the best Ukrainian talent to a worldwide market. When asked how Vogue Ukraine would be different from Vogue Russia, she said, "We are very different and have nothing to do with Moscow–we have our own identities...Our tastes are more Western compared to Russia’s. In Ukraine our styles are more calm, more relaxed"

All this makes it even more surprising that the magazine is being published in Russian and Vogue Ukraine's Facebook page and website are also in Russian. Comments on social networks have welcomed the magazine, but have deplored the decision not to publish in Ukrainian. People have also pointed out the irony of the launch party shop window welcoming Vogue in Ukrainian, while publishing in Russian.

We believe this is a sad sacrifice of language and national identity to business interest. How can people in Ukraine show that they are prepared to buy magazines in Ukrainian if publishers are not brave enough to break away from their post-Soviet mentality?

To read the interview with Masha Tsukanova, click here.

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Ukrayinska Dumka


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